Simon O'Keefe created Rust & Regret so they could have products that they were proud to wear. There was a gap in the market for great quality, fashionable mens and womans accessories, so Rust & Regret was born.


Releasing only a small range of necklaces, bracelets and belts they wanted to show they are cable of creating a product that not only people love, but also a product that is affordable and well made!


"The greatest pleasure in life is doing what people say you cannot do"

                                                                                         - Walter Bagehot